Generating Leads in a Competitive Market

Our client specializes in designing, supplying, and installing luxury German-fitted kitchens. Established in 2012 as a family-owned business, they are committed to delivering designs that align with their clients' values. Their kitchens are sourced from a renowned German manufacturer, known for their exceptional quality and long history in the industry. This partnership, combined with the creativity of their kitchen designers, has earned our client numerous awards over the past 8 years.

Our client approached us with the goal of using PPC marketing to generate more inquiries, showroom visits, and sales.

Approach

Localised Campaigns

We restructured Google Search to include localised campaigns targeting affluent areas within London, resulting in increased click-through rates (CTR) and conversion rates.

Bidding Strategies

Various bidding strategies were tested to maximise ad visibility to the right audience at the right time.

Keyword Analysis

We conducted a comprehensive analysis of existing keywords and performed extensive keyword research to create search campaigns focused on high-intent keywords.

Compelling Ad Creation

Our ad copy was tailored to our audience and specific keywords, leading to an almost instant improvement in key metrics.

Results

Increase in Search Traffic Year-on-Year

Increase in Leads Year-on-Year

Reduction in CPA (Cost-Per-Acquisition) Year-on-Year

Conclusion

In conclusion, our PPC campaign for luxury kitchens has achieved significant success, delivering tangible results for the client.

We achieved a 13% increase in year-on-year search traffic, not only in quantity but also in quality, as evidenced by the 148% increase in leads and a 42% reduction in cost-per-acquisition (CPA) over the same period.

Our strategy now involves expanding visibility across other platforms, including the Google Display Network and Microsoft Ads, to further build on this success.