POS Design for Tanki - An Eco-Friendly Toilet Roll Company

Introduction:

Tanki is an eco-friendly toilet roll company that had recently updated its branding and wanted to provide new point-of-sale (POS) designs to their retailers. The company approached EvoMedia, a marketing agency specializing in POS design and advertising, to create a range of posters, shelf wobblers, and other POS items that align with their updated branding and eco-friendly values.

Challenge:

The primary challenge for EvoMedia was to develop POS designs that not only promote Tanki's new brand but also effectively communicate their eco-friendly values to their customers. Tanki's new brand identity focused on clean and natural elements, and it was crucial to incorporate those elements into the POS designs.

Solution:

EvoMedia developed a range of POS designs that highlighted Tanki's eco-friendly approach, using natural imagery and simple, clean lines to convey the message. They created a range of posters that featured the company's USPs and showcased the product's eco-friendliness with green and blue colors. They also developed eye-catching shelf wobblers that featured the company's logo and communicated the eco-friendly benefits of the product. 

Result:

EvoMedia's POS designs were well-received by Tanki and their retailers. The updated POS designs effectively communicated the company's eco-friendly values and brand identity, resulting in a boost in sales and customer engagement. Tanki's retailers reported an increase in customer interest and satisfaction, and the updated POS designs have helped the company to stand out in a highly competitive market.

Conclusion:

EvoMedia successfully developed POS designs that aligned with Tanki's updated branding and effectively communicated the company's eco-friendly values. Their designs were well-received by Tanki and their retailers, resulting in a boost in sales and customer engagement. By creating visually appealing and informative POS items, EvoMedia helped Tanki to stand out in a competitive market and reinforce its commitment to sustainability.